APRIL 1981 - VOLUME 2 - NUMBER 4
Burger King Brings Ketchup to Korea
Hold the pickles; hold the relish. South Koreans will soon taste the benefits of their government's pro-U.S. investment policy, as Burger King, the first American fast food chain to enter the country, opens at least 29 franchises in south Korea.
The Pillsbury subsidiary signed a five-year franchising agreement with the south Korean government in mid-March.
"We're all very optimistic," said Worth Parker, Burger King's director of international franchising. The market may bear "up to a hundred franchises," he added.