DECEMBER 1982 - VOLUME 3 - NUMBER 12
Video Games Under Fire
Malaysia Bans Arcade GamesThe video game industry is under attack in East Asia. Heeding the call of a local consumer group, the government of Malaysia on October 5 imposed an immediate ban on the import of arcade video machines and gave operators of the arcades one year to close up shop. In so doing, the Malaysian government joins Singapore, Indonesia and the Philippines on the list of countries who have outlawed the games this year. "Many students and even adults have become addicted to video games, such that it affected their performance at school and at work," said Datuk Musa Hitam, acting prime minister and home affairs minister, in announcing the decision. Datuk Musa particularly objected to the games' "undesirable effect on children." At the time of the ban, which made front page news in Malaysia, the country had 1,614 game machines, most of which were located in shopping centers. The government move came only two months after Malaysia's leading consumer organization, the Consumer Association of Penang, delivered a six-page memorandum to the government calling for a nationwide ban. The consumer group, while recognizing the "unprecedented popularity" of the games, spelled out a number of "strong negative influences" the machines exercise.
The chief manufacturers of arcade video games are Atari, which is a subsidiary of Warner Communications: Bally/Midway, and Williams, the latter two being Chicago-based firms. The three companies refused to comment on Malaysia's ban and would not provide information on their overseas operations. Surgeon General Cites Hazards, Then Retracts Under PressureConcerns about the health effects of video games extend to the United States. Ronald Reagan's own appointee, Surgeon General C. Everett Koop, said on November 9 that video games produce "aberrations in childhood behavior." In many of the games, "everything is eliminate, kill, destroy," Koop said, adding that the violence on the screen may induce children to mimic it in real life. "We are appalled at the Surgeon General's perception of the video games," said Raymond Kassar, chief executive officer of Atari, a unit of Warner Communications that pulls down about 70% of the home video market. Other company officials and industry organizations wired in their complaints about Koop as soon as they heard of his remarks. The following day, Koop fully retracted his statement. It was an "off-the-cuff comment" that "represented my purely personal judgment," Koop said. He added that his opinion "is not based on any accumulated scientific evidence, nor does it represent the official view of the Public Health Service." The video game industry was delighted with Koop's humiliation. His "intemperate" comments were "on balance very helpful," says Allan Schlosser of the Electronics Industries Association, becuase they gave the industry a chance to "clear the air." The video game industry has taken off dramatically in the United States. According to the Electronics Industries Association, only 400,000 home video games were sold to dealers in 1979; the next year the figures skyrocketed to 2.2 million; by 1981 the total had doubled again, and in 1982 the sum reached 8 million units - a 20-fold increase over a four year period. Video games are particularly popular among a specific segment of the population. "Young males between the ages of 8-18" take "the lion's share of the market," says Chris Kirby, investment analyst for Sanford C. Bernstein, a brokerage house in New York. U.S. Army Adopts the GamesWhile the debate rages over the militaristic nature of video games, there is one organization enthusiastically supporting the devices: the U.S. army. "Video games are fun, exciting, and challenging," says an article called "PAC-MAN Meets GI Joe?", which appeared in the September issue of the official U.S. army magazine Soldiers. "Crowds of GIs" can be seen "around video games in any snack bar, club, recreation center, laundry or dayroom" on the base, the article notes. But the army embraces the games not only for their entertainment value. It also adapts the games as "training simulators," the Soldiers story says. "Many commercial games" have the "potential for military training applications," including Atari's popular "Battle Zone" tank game, claims the article. A variation on the Atari game "requires all the correct actions needed to engage and destroy the enemy," Soldiers reports proudly. Such games may refine "those skills needed by the gunner on actual equipment"- and with live targets. Since the devices may "fill some vital training gaps," Soldiers concludes that "video games have a future in the Army." |