SEPTEMBER 1997 · VOLUME 18 · NUMBER 9
T R A D E W A T C H
Dear [insert CEO name]
As you know, The Business Roundtable has led the business community for many
years in promoting the growth of the U.S. economy through trade agreements. The
Roundtable's leadership on NAFTA in 1993 was absolutely critical to passage of
that landmark free trade agreement. Similarly, the Roundtable took the lead in
organizing the Alliance for GATT NOW in 1994-1995 when Congress enacted the
Uruguay Round implementing legislation.
Today, we are faced with a similar challenge. The president has announced his
intention to send to Congress this autumn a proposal that reinstates his
authority to negotiate new market-opening trade and investment agreements under
"fast track authority." Without this congressionally-granted authority, there
can be no expansion of NAFTA to include Chile or other Central and South
American countries. There can be no Free Trade Agreement of the Americas. There
can be no new sectoral trade agreements such as the recently concluded
information technology and telecommunications agreements. There can be no
multilateral agreements to cover, for example, agriculture, or to expand
intellectual property protection under the auspices of the WTO. In short,
without new fast track authority, America's global trade leadership will be
irreparably harmed.
Perhaps more unsettling is the political backdrop we face on Capitol Hill.
Despite current economic growth, historically low unemployment, growing exports
and the increasing percentage of our nation's GDP that is attributable to
international trade, the political climate for new trade agreements is not
good. Organized labor, human-rights groups, protectionists, isolationists and
some environmental organizations are questioning the benefits of trade and
investment to the United States.
This is why the Roundtable has undertaken its trade communications initiative,
seeking to inform our stockholders about the importance of trade and investment
to the growth of our own companies and to our nation's future.
With the Congress scheduled to debate and vote on fast-track authority this
fall, it is imperative that the Roundtable's member companies step forward to
make our collective voices heard. Without our active participation, fast-track
authority for the President will not be enacted.
We have pledged to work with the President and with the Congressional
leadership to achieve passage. Our goal will be to help persuade undecided
members of Congress [and] those new to this issue about the critical importance
of fast-track to our nation's economic future.
With your participation and support, we will be fighting this campaign on 3
fronts: direct lobbying in Washington, a 50 state grassroots campaign, and a
media program of advertising and public relations directed at key, targeted
Congressional districts. All of these communications will be designed to
demonstrate the importance of fast-track to our nation's economic future and to
correct misleading and inaccurate objections raised by its opponents.
In order to conduct this critical campaign, we need your immediate financial
assistance. Each of us has pledged $100,000 to this effort. We believe we need
to raise a minimum of $3 million in order to insure that the voice of the
business community is heard. Of course, each of us is called on frequently to
make pledges of corporation resources for a variety of worthwhile causes. This
cause, however, is tied directly to our business future, the economic growth of
our country, the opportunities and job security of our employees, and a growing
standard of living for the United States.
Maintaining U.S. global leadership on trade is at stake in this battle. If
fast-track is not passed by Congress, U.S. global leadership on trade will
surely be a thing of the past. While the United States remains on the
sidelines, new trade agreements are already being forged by our trading
partners with the economically growing countries of South America and Southeast
Asia.
With or without U.S. participation, such agreements will continue to be
forged. In possession of fast-track authority, U.S. negotiators have the power
to lead negotiations and shape these agreements to better suit the trade and
investment liberalization needs of U.S. firms and workers. Without fast-track,
the U.S. merely watches from the sidelines while other nations craft rules to
the detriment of U.S. interests. We simply must do our part to get fast-track
approved.
As a member of the International Trade and Investment Task Force, we are
asking you to make a special commitment. We hope that you will contribute at
the $100,000 level. If you are unable to do so, we hope that you will
contribute $50,000, $25,000 or some other appropriate sum. In any event, your
participation is important. ... . Please respond as quickly as you can....